ABSTRACT
India is one of the countries with the highest number of kids under the age of 18 years. This paper adds value in understanding the usage in the current covid scenario. The research objectives for the current study are to examine how young kids in India use their time on internet for varied purposes, to study how young kids find the websites that are of interest to them and to examine how young kids obtain information about sensitive issues. A cross-sectional web survey was conducted to examine the various aspects of the use of the Internet and traditional media (television/radio/magazines/newspapers/billboards) among kids in India. Data was collected through a structured questionnaire. The sampling method used in the study was purposive sample (522 kids). Internet emerged as the first choice of media for kids for all the nine selected activities that include homework, shopping, restaurant/food-ordering, travel and tour, information search, health related information, weather forecast, entertainment, and news/current events. Girl respondents as compared to boys have consumed Internet at a higher rate for learning about the fashion (trends) and health related issues such as seeking preventative health care and specific information about medical issues.